Brand Design
Visual Identity, Digital Design, buildings signage system, and Illustration system.
Typography
The brand font is Manrope, a variable modern sans-serif. It’s contemporary, refined, sophisticated, and functional, but full of character. From Bold headings to small text in the Neighbor app, we found Manrope as the perfect candidate - airy and with a low baseline in caps, making the reading experience fluid and continuous, especially in interface design and numeric data.
Our Team
Illustration System
illustration plays an important role in the brand system, used to simplify complex messaging, explain abstract concepts and add clarity to products and services for multiple target audiences - both old-timers and young innovative board members, Condo owners, residents, and even building staff.
My main (and fun) challenge was to to create a consistent system that communicate ideas in a friendly (yet serious), simple, & sophisticated way to this vast target audience and that serves different purposes - for Marketing material, Product illustrations, Banner ads, swag, signage system, and much more.
Hero illustrations
Daisy People
Spot illustrations